Quick Response (QR) codes are the black and white barcodes that are used in nearly all industries and at most brick-and-mortar stores. You may have seen them at restaurants, grocery stores, supermarkets, retail stores, and other places. Businesses use QR code generator to make digital transactions super easy and quick for their customers.

QR codes are unique for each business and can be used for various purposes. These codes are scannable on Androids, iOS, desktops, and other devices compatible with these barcodes. In this post, we are going to discuss some effective ways to add QR codes to your marketing strategy. Later, we’ll discuss how it works on iOS devices. Let’s start!

Why Incorporate QR Codes Into Your Marketing Strategy?

The purpose of a QR code is not limited to allowing you to process payments through your phone. While that’s one of its many uses, QR codes can also provide vital information about a product or the company and redirect you to a feedback page where you can leave reviews after purchase. These codes have been existing for two decades, but they did not gain popularity until recently. Back then, slow internet and a downloadable QR code scannable app were the reasons people would prefer other options.

iOS 11 update included the camera with the built-in QR code scanning capability. Androids also launched cameras compatible with QR codes, making it easy for the public to scan these barcodes at restaurants, on menus, on product packaging, and in other places effortlessly. Today, QR codes are everywhere – from accepting payments to post-marketing campaigns, businesses are adding these to their marketing strategies to maximize their returns.

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The increased usage of QR codes is not just because they offer a contactless mode of transaction, but because these are safe and cost-effective marketing tools for businesses. They no longer have to spend tons of money on handing out flyers and other printed stuff to build customer engagement. The scan-and-go system encourages families to collect all essential information about the brand and its services before spending. Now, let’s check out a few ways to add a QR code to your marketing strategy.

Add Them to Your Business Cards

Instead of mentioning your contact details on the business card, you can use a QR code that redirects your visitors to your contact page. They can find information, like your phone number, operating hours, address, etc. You can either embed this code on a physical card or send it to your customers through SMS or email. Not only will your customers find it easy to contact you when needed, but this embedded code will allow you to track your visitors.

Offer Coupons

Incentives, discounts, free trials, cashback, and other rewards are great ways to build audience engagement and drive more organic traffic to your website. You can offer these coupons through QR codes.

Once you have embedded them on your website, you can easily check the number of people clicking on these codes to track your customer engagement and offer’s effectiveness. Using this code for such promotional campaigns can help you change your offers or place the codes in a different destination for better and more effective results.

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Collect Reviews

Businesses know the importance of reviews for their marketing campaigns. Positive reviews will drive customers’ trust in your brand. Just like word-of-mouth marketing, reviews serve as a marketing tool for businesses that need to attract customers’ attention. However, traditional ways to generate reviews are no longer effective.

It’s pretty time-consuming. Customers have to find your page on Yelp to submit their feedback. Instead of this, you can embed a QR code that directs your customers to the feedback page instantly. It’s convenient for you and your audience. A bonus point here is that customers will use their mobiles to send feedback, so they might upload a picture with the review. This will look more authentic and have a bigger impact on your target audience.

Boost Your Customer Experience

Businesses have been using QR codes creatively to boost customer experience. These are used at museums, art galleries, concerts, and other places where they are linked to audio, videos, maps, and other media files. QR codes can also be used to get people to participate in exciting games, such as scavenger hunts. There are many ways to build audiences’ engagement through these codes, allowing them to interact with your brand and engage with your content.

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Scanning QR Codes on iOS

It’s easy to scan QR codes on iOS. In fact, these devices were the first to feature cameras with built-in QR code scanning features. That’s why businesses are focusing more on building QR codes compatible with iOS devices so that iPhone users can scan nearly all kinds of these barcodes in a few clicks.

The link appears as soon as you scan the code, redirecting you to the target page. It can be the company’s website, landing page, contact page, email subscription form, or other pages. Let’s see how you can scan QR codes on iOS:

·         Step 1: The QR code scanning function is enabled by default on iOS devices. If it’s not, you can enable it from Settings, Camera, and QR codes.

·         Step 2: Scanning the code is fairly simple. Open your camera and point it toward the code such that the entire barcode is visible and wait for a few seconds.

·         Step 3: A link or a notification will pop up on your screen. Tap the link to get to the page linked to the QR code. There you go!

Given the ease of use and the above-listed benefits, it’s obvious why more and more businesses are incorporating QR codes into their marketing campaigns in different ways. Whether you want your customers to find a video tutorial for the product or get a digital menu of your restaurant, QR codes serve as the best way to spread brand awareness and build customer engagement.

Author

Ruby has been a writer and author for a while, and her content appears all across the tech world, from within ReadWrite, BusinessMagazine, ThriveGlobal, etc.

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