Instagram has introduced a new feature that allows users to download and upload other people’s Reels. This move comes as a response to the growing popularity of TikTok’s similar functionality. In this guide, we will walk you through the steps to download Reels on Instagram.

Download Other People’s Reels on Instagram

Step 1: Open Instagram and Navigate to the Reel

Launch the Instagram app on your device and locate the Reel you want to download. Reels can be found by swiping left on the home screen or tapping the Reels tab at the bottom.

Step 2: Share the Reel

Once you have found the Reel you wish to download, tap the “Share” button below the video. This will bring up a menu of sharing options.

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Step 3: Download the Reel

From the sharing options, select “Download.” Like TikTok, Instagram will save the Reel to your device’s photo library or gallery.

How to Download Other People's Reels on Instagram

Step 4: Uploading Other People’s Reels

Now that you have downloaded the Reel, you can upload it to Instagram. Open the Instagram app and navigate to the desired location to post the Reel, such as your profile or a story. Follow the usual steps for uploading a video or image, and select the downloaded Reel from your photo library.

Note: Downloading Restrictions

It’s important to note that you can only download Reels from public accounts. If a user has set their account to private, the download option will not be available. Furthermore, public account holders can disable the download option to maintain control over their content.


It is unclear whether the uploaded videos will have a watermark. The image shared by Adam Mosseri, the head of Instagram, suggests that the video will display the Instagram logo and the account name. TikTok utilizes a similar format by attaching a watermark to downloaded videos.

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Emphasis on Reels

Meta, the parent company of Instagram, has been significantly emphasizing Reels to drive growth and revenue. During a recent revenue call, Mark Zuckerberg revealed that the time spent on Instagram increased by 24% thanks to Reels’ AI-powered recommendations.


Instagram now offers the ability to download other people’s Reels, allowing users to share and reference videos of interest. Following the simple steps outlined in this guide, you can easily download Reels and utilize them within the Instagram app. Remember the restrictions on downloading from private accounts and the possibility of a watermark on the downloaded videos.


Ruby has been a writer and author for a while, and her content appears all across the tech world, from within ReadWrite, BusinessMagazine, ThriveGlobal, etc.

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