Still, there is something good about the new time: events can be held every month, there is no need to bother organizing with a place, with invitations to journalists, with a schedule of announcements. Three events are three times more news and PR events. Having updated the iPad, Apple Watch, and iPhone, Apple introduced “one more thing” – new poppies. And in this regard, a little thought about the announcement.
Since the reader is hardly familiar with me, here is a small disclaimer: it so happened that I have four computers at home: a working MacBook 15 (hello, work from home), my MacBook 15, a small HDMI-whistle on Windows Intel Compute Stick and a “camping” MacBook 12. And iPad Pro 12 besides that. I work as an Android programmer, and in my spare time, I do photo editing and video editing. So I love hardware, and I am actively interested in them.
So, the first and main idea: do not buy new poppies as your primary device.
Apple has only updated its entry-level devices – and for a good reason. The main software ready at the start is the Microsoft package, the Lightroom photo processor, and applications from Apple itself (about Logic Pro and Final Cut Pro below). This is the kind of software that does not solve some complex problems that require large calculations. Please note that there was no big section at the presentation with the performances of representatives of other companies, where they would show finished products that work on new MacBooks – everything was limited to a couple of clips without demos.
The list of applications optimized for the new architecture is also encouraging. The calculator will work out of the box! In iPads, it still needs to be installed separately …
And the performance comparison at the presentation has always boiled down to “PCs on the current generation of mobile processor.” Not a word about comparing to your own poppies because marketers are not fools.
Therefore, new devices based on Apple Silicon are more likely companions to the main working machines. I threw it in my backpack and went … … to the kitchen (anyway, you won’t go anywhere else now). Alas, the irony is that we would be jubilant even from two extra hours of battery life at any other time, but now that we are sitting at home – even 6 extra hours we have nowhere to go.
Second thought: if you are doing video processing, new devices are a great start for the future.
Apple needs to sell iPhones. And the best selling iPhones is the camera. When my Sony camera records video in 8-bit, and an iPhone 12 Pro in 10-bit, you start to think … iPhone generates a huge amount of photo and video content, and it needs to be edited and consumed somewhere. Apple understands this and therefore optimizes new poppies for working with photos and videos. It is not for nothing that it has already prepared its Logic Pro and Final Cut Pro applications for new devices.
I’m still impressed with the video rendering speed of Luma Fusion on the iPad Pro with the A12Z Bionic processor. A six-minute 4K video with effects and transitions renders in just three and a half minutes. Previously, it was impossible to imagine that rendering could last even as long as the clip itself. It was considered normal if 1 minute of video is rendered for two or three minutes, but now it’s the other way around. I’ll make a reservation that if the iPad application is minimized to the background, then the rendering will have to start over.
By the way, the H.265 codec, in which the iPhone camera shoots, is good because the videos encoded in it occupy almost 2 times less space… But devices (even MacBooks of 2017 and below) work with it through a stump deck. Therefore, you have to shoot in H.264, which translates into larger volumes, purchase of media, etc. And the new MacBooks will just become those cherished machines that will understand this codec on the fly, like the iPhone and iPad.
Third thought: We are waiting for the M2 processor, or better – the M3.
Continuing thoughts about the video: it turned out that the newly presented devices do not know how to work with eGPU – an external video card. Among people who worked with video, it was common to buy a Mac mini, a box for a video card, and, in fact, a video card. The output turned out to be cheaper than the conventional Mac Pro or Macbook 16, plus you could always update this video card at will. Here we were deprived of this opportunity. I suspect that for a while. And let me cautiously predict the eGPU from Apple itself in cooperation with the same Blackmagic, which previously successfully sold its eGPU in the Apple store.
So far, all this is not. There is no Boot Camp support for installing Windows either. And support for four USB-C ports. This brings to mind the sad trend of the first generation of Apple products. Some jambs imperfections pursued the first iPhone, the first iPad, the first AirPods, the first Apple Watch, the first MacBook 12, and the first MacBook 13/15 in a new design. Either a weak processor in the watch, or a weak battery in the headphones, or a failed keyboard in MacBooks … All this was corrected by the second or third generation. This is how software development works. If your product 100% solves the initially set tasks, then you delayed its release. Here I remembered the portrait mode and deep fusion mode, which arrived after the iPhone presentation. And the ProRaw mode, which did not have time for the release of the iPhone 12 Pro, is also there. Therefore, by the M2 / M3 generation, we will see an already solid product, which can already be recommended for purchase. For now, feel free to stay or upgrade to Intel. MacBooks last a long time, so even having updated now, you can sit on the current hardware from Intel for another two or three years, and then sell it and upgrade to a Mac with Apple Silicon.
Maybe Apple at the same time will make it’s Pro XDR Display a little more affordable so that every schoolgirl can afford it, as in their presentation: