Analysts at ComprarAcciones and their colleagues from Omdia shared the results of a study that allows you to visually assess the smartphone market in the second quarter of 2020. In short, the market situation is exactly what it should be in the current pandemic – supplies are declining, and the market, by and large, is divided among themselves by Samsung, Huawei, Apple and Xiaomi. At the same time, the iPhone 11 continues to be the most popular smartphone. Now in more detail – we selected the main points from the report.
- The global smartphone market in the second quarter of 2020 will shrink by 20.4% compared to the same period in 2019. In absolute terms, shipments fell from 370.3 million to 294.7 million devices.
- Samsung and Huawei continue to be the leaders of the smartphone market. Their shares are equal – 20%. But for Huawei, the second quarter turned out to be more successful – the company sold 54.1 million phones against 58 million in the second quarter of 2019. At the same time, Samsung showed a significant decline – shipments in annual terms decreased from 75.1 million to 54.7 million.
- Apple closed the top three with a 13.5% share, which sold 38.3 million iPhones in the second quarter of 2020 against 38.5 million a year earlier.
- The top five also include Xiaomi and Oppo, which own 10.2% and 8.6% of the market, respectively.
- The Apple iPhone 11 continues to hold the top-selling title, according to a recent report from analyst firm Omdia Research. In the first half of 2020, all these models were sold 37.7 million units.
- The second most popular smartphone in the world is the mid-range model Galaxy A51, which sold 11.4 million units. The same model is the most popular smartphone in the Android segment. They are followed by state employees Redmi Note 8 (11 million) and Note 8 Pro (10.2 million). The top ten also includes Apple iPhone SE (8.7 million), iPhone Xr (8.0 million), iPhone 11 Pro Max (7.7 million), Redmi 8A (7.3 million), Redmi 8 (6.8 million) and iPhone 11 Pro (6.7 million). That is, roughly speaking, the top ten most popular smartphones in the first half of 2020 consist of expensive iPhones and budget Xiaomi / Redmi.