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Meta, the parent company of Instagram, is rolling out Instagram broadcast channels worldwide following the feature’s success in select countries such as India and Brazil. This new feature, similar to WhatsApp’s “Channels,” allows creators to send messages to a large audience on the social media platform.
Expanding Instagram Broadcast Channels Globally
In a recent blog post, Meta announced the expansion of Instagram’s broadcast channels to users worldwide. With this update, millions of creators will have a new way to interact with their followers on a larger scale directly. Meta also highlighted existing channels streaming in India, inviting users to join them.
How Instagram Broadcast Channels Work
Instagram broadcast channels serve as a one-to-many messaging tool that enables creators to share text, videos, photos, voice memos, and polls with all their subscribers simultaneously. Only creators can send messages within the broadcast channels, while subscribers can react to the content and participate in polls.
When a creator sends the first message from their Instagram inbox, their followers will receive a one-time notification to join the channel. Although anyone can access the content within the channel, notifications about new content are sent exclusively to those who follow the channel.
New Collaboration Tools for Instagram Creators
Alongside the global expansion of Instagram broadcast channels, Meta is introducing new collaboration tools designed for Instagram creators. These tools aim to enhance the creative process and facilitate collaboration among creators within the platform.
To access these new features, users should ensure they have the latest version of the Instagram app installed on their devices.
As Meta continues to expand the capabilities of Instagram, the platform provides creators with a broader reach and more engaging ways to connect with their audience.
📣 Broadcast Channels Launch 📣— Adam Mosseri (@mosseri) June 15, 2023
Today we’re expanding Instagram broadcast channels globally.
We’re also starting to test these new Channels features:
– Channels Tab in Inbox
– Expiring Channels
– Share to Stories pic.twitter.com/vVOIzze6kX