Pre-orders for iPhone 12 and iPhone 12 Pro started worldwide last Friday, October 16, at Apple Stores and Authorized Retail Partners. In a fresh report, the well-known analyst Ming-Chi Kuo said that in 24 hours Apple sold on pre-order from 1.7 to 2 million units of iPhone 12, while in the same period a year earlier sales of iPhone 11 amounted to 500-800 thousand. In other words, the demand for the iPhone 12 was 2-4 times higher.
In fact, the iPhone 12 and iPhone 12 Pro will begin shipping worldwide on Friday, October 23rd. According to the forecast of Ming-Chi Kuo, by that time the total preliminary sales of the iPhone 12 and iPhone 12 Pro will reach 7-9 million units. For comparison, sales of the entire iPhone 11 line in the first week of last year are estimated at 10-12 million units.
Separately, the analyst emphasizes that the volume of pre-orders for the iPhone 12 Pro has exceeded the expectations of analysts and Apple itself, mainly due to the very high demand for this model in China, Europe and the United States.
First batch of iPhone 12 Pro with 128GB of internal storage and blue body color already sold out in the USA, and delivery times for new customers were shifted by 2-3 weeks – from October 23 to November 6-13. Other modifications of the iPhone 12 Pro can still be ordered with delivery on October 23rd, like most versions of the iPhone 12.
The analyst expects demand for the iPhone 12 mini and iPhone 12 Pro Max, which will be available for pre-order worldwide on November 6, will not be so strong. At the same time, he is confident that together, all iPhone 12 models will help Apple collect a record cash register at the end of 2020-2021.
At the same time, Ming-Chi Kuo updated his forecast regarding the distribution of shares between models of smartphones iPhone 12 in total sales. Now the analyst believes that the iPhone 12 and iPhone 12 Pro will receive 30-35% each, the iPhone 12 Pro Max will have 15-20%, and the iPhone 12 mini – 10-15%.
Source: Apple Insider