According to a new report of all four smartphones released by Apple in late 2020, the compact iPhone 12 mini proved to be the weakest link and the least popular among all the new products.
The latest CIRP figures show that the iPhone 12 mini only accounted for 6% of all iPhone sales in the US between October and November. According to CIRP partner and co-founder Mike Levin, the attractiveness of the iPhone 12 mini in the eyes of consumers was too low because of its higher price ($ 699) when compared to the iPhone XR ($ 499), iPhone 11 ($ 599) and iPhone SE 2020 ( $ 399).
The other three models launched in the second half of 2020 show very different sales results. The most popular among the new products was the regular version of the iPhone 12, accounting for 27% of new iPhone sales in the US. The iPhone 12 Pro and iPhone 12 Pro Max enjoyed roughly the same popularity at 20%.
These data show that while people want powerful and compact smartphones, there is no mass market. These results could also mean Apple may be phasing out the iPhone 13 mini later this year. However, it is assumed that in 2021 we will see the emergence of four models with the same display sizes as their predecessors.
A source: wccftech