A thumbnail is a small, graphical image that appears at the top of most videos. Thumbnail images are usually designed to grab people’s attention and help viewers navigate the vast amount of content on social media platforms. Thumbnails can also be used as a visual aid for lectures and tutorials and, with any thumbnail maker, you can achieve great results. One of the best is Vista Create which offers excellent tools and is very easy to use. Give it a try and see the difference in the engagement rate of your videos.

How To Improve Your Thumbnail Engagement Rate?

A video requires both viewers and engagement to be successful on any platform. When viewers click on the video to watch it again, share it with others, or leave a comment, this is considered engagement. The percentage of videos with at least one interaction is used to calculate thumbnail engagement. The Thumbnail engagement rate (TER) is a critical indicator of a video’s success on the platform. You can improve it by considering the following factors while uploading videos.

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The Thumbnail’s Size:

Many social media sites have started to limit the size of thumbnails. It has caused some websites to create smaller thumbnails to fit within these limits, but it has also had unexpected side-effect, such as images are often blurry or pixelated.

When a thumbnail is reduced in size, the image’s resolution is also reduced. Social media sites use low-resolution images because they want users to see the image without having to scroll down or click on it. However, if a thumbnail is too small, it becomes difficult for users to see the image.

So, before uploading a video or image on any platform, it’s essential to know about recommended size for that particular social media platform.

Youtube

The thumbnail size for YouTube is 1280×720. This size is perfect for general content and will typically load quickly.

Instagram

Instagram’s recommended thumbnail size is 161 x 161 pixels. You will most likely notice higher engagement rates with this size than with larger or smaller thumbnails since viewers will have more room to zoom in on your image and feel more connected.

Facebook

If you want to maximize the reach of your Facebook ad, it is vital to know the thumbnail size that will be best suited for your target audience. The thumbnail size is 1200 x 628 pixels. It is the most common size and will be most effective when targeting a general audience.

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The Image Description:

Most online businesses know that providing great, descriptive thumbnails is key to improving thumbnail engagement rates. A well-written thumbnail can captivate users, luring them in with an enticing title and leaving them wanting more information.

Here are a few tips for writing the perfect thumbnail description:

  • First, use keywords your target audience will likely search for when looking for your product or service. It will help you attract users who are specifically interested in what you have to offer.
  • Additionally, be specific about what you’re showing off in your thumbnail – if it’s a product photo, focus on its features rather than just the item itself.
  • And finally, don’t be afraid to give your users a little taste of what they can expect by including brief information from your content below the image.

Example

Titles like “Cute Cat Pictures” or “Amazing Nature Photos” are more likely to be clicked on as they match the content of the images. It will also attract more viewers, who may be looking for information about the image or the person in it.

How To Improve Your Thumbnail Engagement Rate?

Placement Of Logo:

A logo can be viewed as a vital marketing tool. A good logo can help a business or product gain traction and establish a more positive image for the company.

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The placement of a logo on a thumbnail can significantly impact the engagement rate of that thumbnail. It is observed that logos in the top left corner has the highest engagement rate, while logos in the bottom right corner has the lowest engagement rate. It suggests that it is best to experiment with different placement strategies to see what works best for your website.

Conclusion

There are some things you can do to improve your thumbnail engagement rate. First, ensure you use a high-quality logo for your business or brand. Second, keep your thumbnails relevant to your content. Finally, use the right size of thumbnails.

Author

Ruby has been a writer and author for a while, and her content appears all across the tech world, from within ReadWrite, BusinessMagazine, ThriveGlobal, etc.

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