On October 6, Google unveiled a new logo for its Gmail mail service – the envelope icon that has served as a symbol of the service for many years, replaced the letter “M” with rounded corners. The corporation last made a major logo update in 2015, and the envelope image has remained an integral part of the design since the very first logo, introduced in 2004. So this is a truly landmark change.
Last month we learned that Google is preparing to update its Gmail logo. And now it happened.
Google announced the update of the logo using a presentation video about the renaming of G Suite to Google Workspace (we will tell about this in a separate news).
The stylized M, the new symbol for Gmail, is colored using the four traditional colors of blue, green, yellow, and red. Google uses this color scheme today for all of its products and services, including Google Assistant, Google Maps, and Google Photos.
As reported Fast Company, The Google team considered more radical changes – a complete move away from the letter M and the red color of Gmail. But the people who participated in the studies did not take these changes well. At the same time, from this research, Google was able to figure out that the Gmail envelope icon was not an important design element, which allowed the team to experiment with keeping the M and adding the traditional Google color palette.
At the same time, Google updated the logos for the Calendar, Docs, Meet and Sheets apps in the same style.
Google is trying to combine Gmail, Chat and Docs together to better compete with Microsoft Office’s unified approach and its Outlook email service.