Next week is the Galaxy Unpacked event, where Samsung will unveil three new Android devices (Note20, Z Fold 2, and Tab S7). It is possible that during the presentation, we will also hear about the results of the collaboration between Samsung and Google, the result of which may be the prioritization of services such as Google Assistant and the Play Store over the alternatives of the Korean manufacturer.
According to the data Bloomberg“The negotiations involve giving Google more control over search on Samsung devices.” Ultimately, Bixby’s proprietary assistant could become “less integrated”, with Google Assistant and the Play Store getting more promotion from Samsung.
Samsung sees the deal as a new source of profit. This is especially relevant in light of the decrease in demand for devices during COVID-19. In 2018, Google was rumored to have paid Apple about $ 9 billion to keep its search engine offered by default in iOS’s Safari browser.
Google Assistant can easily replace Bixby, especially since Samsung’s proprietary assistant has not gained popularity. By and large, users, today can set Google Assistant by default instead of Bixby. But if Samsung itself changes the priority, it will be a signatory gesture for users. The same goes for the Play Store / Galaxy Apps Store.
There is no exact word yet on whether Samsung and Google will make joint announcements on Galaxy Unpacked. But, for example, in February of this year, at a similar event, a Google representative spoke on stage, talking about the integration of Duo and Live Captions in Samsung devices.
Do you think Samsung should continue to develop its Bixby / Galaxy Apps Store services? Or is it better to focus on other aspects by agreeing to use Google services by default?