CIRP, a market research company, has recently published a report named “Apple Ecosystem Age Profile,” which examines the influence of age on the usage of iPhones, iPads, and Macs.
The primary objective of this investigation was to determine if Apple’s image as a “young brand” applies to all of its products and how age-related statistics vary among iPhone, iPad, and Mac users. The study’s findings indicate that approximately half of all iPhone, iPad, and Mac owners fall in the 18 to 34 age bracket. At the same time, individuals between 18 and 44 constitute more than 70% of users of these three devices.
Less than 30% of owners are people aged 45 and over.
It is noteworthy that Mac users are slightly younger than those who use iPhones and iPad, suggesting that Apple’s laptop is especially prevalent among younger age groups. Nevertheless, overall, all three devices’ age demographics are similar.
The research findings imply that Apple focuses its marketing campaigns on age, targeting younger consumers willing to pay a premium for the brand. CIRP has also stated its intention to track any changes in these trends in the future.