Apple TV+ is taking its social media game to the next level by introducing a new Twitter account, @AppleFilms, dedicated to promoting the latest movies from Apple’s Original Films division. This move comes at a perfect time, coinciding with the highly anticipated “Killers of the Flower Moon” premiere at the prestigious Cannes Film Festival. The film stars Leonardo DiCaprio and is directed by the renowned Martin Scorsese.

In recent weeks, Apple TV+ has been revamping its social media strategy, and the launch of a movie-focused account is the latest step in this process. Previously, Apple had separate Twitter and Instagram accounts for Apple TV and Apple TV+, reflecting the distinction between the Apple TV app and the company’s efforts in original content creation.

However, approximately a month ago, Apple changed significantly by merging the Apple TV Plus accounts with the existing @AppleTV handle. The result is the new @AppleFilms Twitter account, signaling a more focused approach to promoting Apple’s film offerings.

The inaugural tweet from @AppleFilms highlights the upcoming Cannes Film Festival, where “Killers of the Flower Moon” will have its world premiere this Saturday.

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This renewed advertising push aligns with Apple’s plans to release many of its upcoming films in theaters. For instance, “Killers of the Flower Moon” will hit thousands of cinemas worldwide starting October 20, followed by Ridley Scott’s “Napoleon” in November. After an exclusive theatrical window, these films will be available for streaming exclusively on the Apple TV+ platform.

Fans can also look forward to Stephen Curry’s documentaries, “Underrated” on July 21 and “The Beanie Bubble” on July 28, which will soon debut.

Apple Original Films has several other exciting projects in the pipeline, including the spy thriller “Argyle” and the war drama “Blitz.” However, official release dates for these films have yet to be announced. Apple reportedly has a substantial annual budget of $1 billion allocated to produce new original blockbusters, demonstrating its commitment to delivering compelling content to its audience.


Ruby has been a writer and author for a while, and her content appears all across the tech world, from within ReadWrite, BusinessMagazine, ThriveGlobal, etc.

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