Apple is rumored to seize the opportunity presented by the highly anticipated third season of “Ted Lasso” by venturing into selling official show merchandise through its online store.

The popular series “Ted Lasso” garnered immense success on Apple TV+, capturing viewers’ hearts worldwide. Fans could already purchase various products inspired by the show to demonstrate their support. However, Apple appears to be gearing up to take charge of these sales as the third season kicks off.

According to a report by Mark Gurman in his “Power On” newsletter for Bloomberg, Apple is set to collaborate with Nike in offering “Ted Lasso” merchandise through the Apple Store. While Nike sells its products through its online store, this new initiative will enable Apple to market and distribute show-based merchandise directly. The products are expected to be available in early June, with retail stores featuring QR codes for customers to make their purchases conveniently.

Previously, Apple only offered clothing items in limited quantities, and Apple-themed merchandise was exclusively obtainable at the company’s store in Cupertino. Depending on the success of the “Ted Lasso” products, Apple may consider featuring more Apple TV+related merchandise.

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With the third season of “Ted Lasso” generating immense anticipation, show fans will soon have the opportunity to sport official merchandise proudly, thanks to this collaboration between Apple and Nike. Stay tuned for further updates on the availability and range of “Ted Lasso” products as the release date draws nearer.


Ruby has been a writer and author for a while, and her content appears all across the tech world, from within ReadWrite, BusinessMagazine, ThriveGlobal, etc.

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