As Apple’s highly anticipated Worldwide Developers Conference (WWDC) 2023 approaches, the company is ramping up its promotional efforts through social media campaigns and launching an official Apple Music playlist. In a tweet teasing the event, Apple hinted that “a new era will begin” on Monday, adding to the conference’s excitement.

WWDC23 Official Playlist on Apple Music

Apple has curated the “WWDC23 Power Up” playlist on Apple Music, featuring 25 songs to energize developers and users in anticipation of WWDC and the upcoming summer season. The playlist includes popular tracks such as Miley Cyrus’ “Flowers,” Dua Lipa’s recently released “Dance The Night,” Ed Sheeran’s “Eyes Closed,” and Jonas Brothers’ “Summer Baby.” Apple aims to keep users engaged and build excitement for the event with this vibrant collection of songs.

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The playlist’s availability was announced via an official tweet from Apple, which also serves as a reminder to watch the online event on June 5. Users who engage with the tweet will receive a thank-you message and a link to the Apple Music playlist.

Teasing a New Era at WWDC 2023

Interestingly, the tweet from Apple teasing the event mentions that “a new era begins” on Monday. Earlier this week, Apple updated the WWDC webpage with the tagline “code for new worlds,” adding to the anticipation of groundbreaking announcements. Speculations suggest that this could reference the long-rumored mixed reality headset or the speculated Apple Reality Pro, which might debut at the conference.

Expectations for Apple’s Mixed Reality Headset

Rumored to be an ultra-premium product with a hefty price tag of around $3,000, Apple’s first mixed-reality headset is expected to boast impressive specifications. It may feature an innovative triple-display configuration with two high-resolution Micro-LED panels. Users can seamlessly switch between augmented reality (AR) and virtual reality (VR) modes, a key feature integrated into the xrOS software.

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Developer Workshops to Explore xrOS

In preparation for releasing the mixed-reality headset, Apple is reportedly planning a series of workshops for developers. These sessions will provide insights into creating headset apps, strategies for porting apps from iOS to the headset, design guidelines for immersive VR experiences, and more. These workshops aim to equip developers with the knowledge and tools to leverage the potential of the upcoming xrOS platform fully.

Apple Builds Hype for WWDC 2023 with Social Media Campaign and New Playlist

How to Watch the Keynote

The WWDC 2023 opening keynote will occur on Monday, June 5, at 10:00 a.m. PT/1:00 p.m. ET. Stay tuned for comprehensive coverage leading up to the event, and we will provide ongoing coverage throughout WWDC 2023. You can also utilize the Apple Developer app for additional details about the event.


Ruby has been a writer and author for a while, and her content appears all across the tech world, from within ReadWrite, BusinessMagazine, ThriveGlobal, etc.

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