According to reports, Apple is gearing up to launch a new AR/VR mixed reality headset for consumers, with an expected price tag of close to $3,000. The company is expanding its programs, focusing on sports, fitness, yoga, and various games in mixed reality to attract a wide range of buyers.
Behind the scenes, the new headset will feature a 3D interface, allowing users to browse the App Store right in the headset. Standard programs such as Safari, Calendar, Contacts, News, Files, Notes, Photos, Music, and Wallet will be available, as well as optimized programs specifically designed for the new device.
The headset will also allow for smooth transitions between programs, with head and gesture tracking technology ensuring a seamless experience. Special programs available for the headset will include Fitness+, which enables users to work out with instructors in a mixed-reality environment, and Health, which promotes meditation with graphics, sounds, and voice support. Sports fans can also enjoy virtual content from MLB and MLS.
Apple has partnered with game developers and retailers to create the actual content for mixed reality and has a wide range of tools for building AR/VR projects.
Despite some skepticism from employees about the device’s potential success, Apple is expected to sell at least a million headsets in the first year, focusing on games and fitness supplements as part of its strategy to appeal to a wide range of consumers.